TweetCraft: the Twitter client for World of Warcraft

Why doesn’t Blizzard already have social media integrated? Why can’t you update your Facebook status while you’re waiting for a raid group to arrive? Why not play youtube videos in a little ornate metal-framed window above the skill buttons?

I’d volunteer it’s because we already have a client platform where you can play games and engage with social media (a web browser). But am I looking at this from the key perspective? No, because I’m not a social gamer. I’m an achiever/explorer type. I hardly need my in-game public chat channels much less a way to gab with people outside of the game.

When I’m playing a good game, I don’t want to multitask with real world bullshit. I’m in my magic circle. Let the calls go to voice mail, let the email go unread, and for the love of Will Wright, let the tweets STFU until I’ve logged out of the game world. A social media feed in my MMOs would be a very unwelcome intrusion, but that’s why it is so crucial for entertainment designers to design for the players rather than themselves.

TweetCraft highlights the fact that most online games still aren’t catering to the entertainment needs of social gamers. It’s not enough to be connected to friends in-world. For some, there needs to be omnipresent connectivity across online social services, across worlds.

Social media feeds in (and from) MMOGs are an interesting design consideration. I’m eager to see what the adoption rate is for TweetCraft and whether the underlying concept of external social media integration catches on in online games. It will be interesting to see whether Blizzard interprets this as a violation and bans the app or whether they start supporting social media integration in the core game client.

TweetCraft news via Mashable

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